On pense tous que le marché FR est saturé.
Pourtant le marché ecom pèse 200 milliards d’euros et seulement 11% du commerce de détail se fait en ligne.
Le UK est à 27%, les US à 16%.
89% des achats sont encore en physique.
Ceux qui lancent des shops en France, j’aimerais bien connaître votre avis là-dessus
100 million people, a median age of 32, and for many users Facebook essentially is the internet. CPMs are capped at around $2.
The real challenge is that nothing that works elsewhere directly translates to this market.
There’s no copy-paste strategy. The ones who are winning have rebuilt everything from scratch: payment infrastructure, content creation, and local partnerships.
The result: CACs as low as $4 for beauty supplements.
In ecom programs, scams often survive thanks to the sunk cost fallacy. People don’t leave because they feel ashamed of wasting money, and that shame ends up costing them even more