We're a third of the way into 2026 and I want to know how LinkedIn is holding up for everyone as an actual channel.
A few things I'm seeing on my end:
- Organic reach feels noticeably softer than 12 months ago, even on posts that used to bang
- DMs land less often (more "Accept" without reply, more silent reads)
- The feed is heavier on AI-generated/templated content, which I think is training people to scroll past faster
- Sales Navigator searches surface the same overworked ICP everyone else is hitting
What are you seeing on your end?
- Is your organic reach up, flat, or down vs. last year?
- Are you still getting inbound from posts, or has it shifted to DMs / outbound / events / referrals?
- Anyone closed a real deal from LinkedIn in the last 60 days - what was the path (post → DM, comment → DM, cold connect, etc.)?
- What format is actually working for you right now. Text posts, carousels, video, newsletters, polls?
- If you've moved budget/time off LinkedIn, where did it go and is it working better?
Thanks!