A company without a clue
The COO Toni Murphy has significantly impacted the brand’s trajectory in less than a year.
Brand recognition has dropped, and internally it feels like no one really knows what the brand stands for anymore. The team is filled with top-level decision-makers who lack real experience working with external agencies—and there’s no in-house production team, which shows.
Advice to Management
Right now, marketing leans heavily on external agencies with very little internal strategy or execution support. That’s leading to inconsistent campaigns and a brand presence that feels scattered instead of cohesive.
There’s also a clear disconnect between what’s being executed and actual business results. It’s hard to tie marketing efforts back to measurable growth, which makes everything feel reactive instead of intentional.
What would help:
- Build a real in-house production function
- Strengthen senior-level expertise (especially people who understand agency workflows)
- Align creative, strategy, and performance under a unified vision
Until that happens, it’s going to be tough to rebuild consistency—or trust—in the brand.ent across teams could help enhance both performance and brand visibility.