u/Remarkable-Comment85

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Most people open Apollo, type "marketing agency" in the industry filter, pick titles like "CEO" or "Founder", set company size to 1-50 and call it a list.

Then wonder why nobody replies.

That list has been downloaded by 50 other agencies this week. The prospect has seen 6 emails from people targeting that exact search. You're not reaching out, you're joining a queue.

Here's what we actually do differently.

We don't start with industry. We start with behavior.

First filter we apply is hiring signals.

If a marketing agency is actively hiring a "paid media manager" or "SEO specialist" right now, that tells us they just won a new client or they're scaling a service. That's the moment they feel the pain we solve.

Second filter is employee count growth. We look for agencies that went from 5 to 15 people in the last 12 months inside Apollo's org chart data. Growing fast usually means their outbound hasn't caught up with their capacity yet.

Third filter is technology. We check if they're running on HubSpot or no CRM at all. No CRM means zero outbound infrastructure. That's our easiest conversation.

Then we layer on titles. Not just CEO. We also hit Head of Growth, Client Services Director, anyone who owns revenue and feels the pressure of filling the pipeline.

Final list is usually 300 to 400 people instead of 4000.

Smaller list, way more context, completely different conversation.

That's the shift. From "here's our service" to "I know exactly what's happening in your business right now."

4% reply rate isn't a copywriting win. It's a targeting win.

The email almost doesn't matter when the list is built right.

What filters are you using in Apollo right now? Drop them below, would love to see what others are doing.

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Most people open Apollo, type "marketing agency" in the industry filter, pick titles like "CEO" or "Founder", set company size to 1-50 and call it a list.

Then wonder why nobody replies.

That list has been downloaded by 50 other agencies this week. The prospect has seen 6 emails from people targeting that exact search. You're not reaching out, you're joining a queue.

Here's what we actually do differently.

We don't start with industry. We start with behavior.

First filter we apply is hiring signals.

If a marketing agency is actively hiring a "paid media manager" or "SEO specialist" right now, that tells us they just won a new client or they're scaling a service. That's the moment they feel the pain we solve.

Second filter is employee count growth. We look for agencies that went from 5 to 15 people in the last 12 months inside Apollo's org chart data. Growing fast usually means their outbound hasn't caught up with their capacity yet.

Third filter is technology. We check if they're running on HubSpot or no CRM at all. No CRM means zero outbound infrastructure. That's our easiest conversation.

Then we layer on titles. Not just CEO. We also hit Head of Growth, Client Services Director, anyone who owns revenue and feels the pressure of filling the pipeline.

Final list is usually 300 to 400 people instead of 4000.

Smaller list, way more context, completely different conversation.

That's the shift. From "here's our service" to "I know exactly what's happening in your business right now."

4% reply rate isn't a copywriting win. It's a targeting win.

The email almost doesn't matter when the list is built right.

What filters are you using in Apollo right now? Drop them below, would love to see what others are doing.

​

Most people open Apollo, type "marketing agency" in the industry filter, pick titles like "CEO" or "Founder", set company size to 1-50 and call it a list.

Then wonder why nobody replies.

That list has been downloaded by 50 other agencies this week. The prospect has seen 6 emails from people targeting that exact search. You're not reaching out, you're joining a queue.

Here's what we actually do differently.

We don't start with industry. We start with behavior.

First filter we apply is hiring signals.

If a marketing agency is actively hiring a "paid media manager" or "SEO specialist" right now, that tells us they just won a new client or they're scaling a service. That's the moment they feel the pain we solve.

Second filter is employee count growth. We look for agencies that went from 5 to 15 people in the last 12 months inside Apollo's org chart data. Growing fast usually means their outbound hasn't caught up with their capacity yet.

Third filter is technology. We check if they're running on HubSpot or no CRM at all. No CRM means zero outbound infrastructure. That's our easiest conversation.

Then we layer on titles. Not just CEO. We also hit Head of Growth, Client Services Director, anyone who owns revenue and feels the pressure of filling the pipeline.

Final list is usually 300 to 400 people instead of 4000.

Smaller list, way more context, completely different conversation.

That's the shift. From "here's our service" to "I know exactly what's happening in your business right now."

4% reply rate isn't a copywriting win. It's a targeting win.

The email almost doesn't matter when the list is built right.

What filters are you using in Apollo right now? Drop them below, would love to see what others are doing.

Most people open Apollo, type "marketing agency" in the industry filter, pick titles like "CEO" or "Founder", set company size to 1-50 and call it a list.

Then wonder why nobody replies.

That list has been downloaded by 50 other agencies this week. The prospect has seen 6 emails from people targeting that exact search. You're not reaching out, you're joining a queue.

Here's what we actually do differently.

We don't start with industry. We start with behavior.

First filter we apply is hiring signals.

If a marketing agency is actively hiring a "paid media manager" or "SEO specialist" right now, that tells us they just won a new client or they're scaling a service. That's the moment they feel the pain we solve.

Second filter is employee count growth. We look for agencies that went from 5 to 15 people in the last 12 months inside Apollo's org chart data. Growing fast usually means their outbound hasn't caught up with their capacity yet.

Third filter is technology. We check if they're running on HubSpot or no CRM at all. No CRM means zero outbound infrastructure. That's our easiest conversation.

Then we layer on titles. Not just CEO. We also hit Head of Growth, Client Services Director, anyone who owns revenue and feels the pressure of filling the pipeline.

Final list is usually 300 to 400 people instead of 4000.

Smaller list, way more context, completely different conversation.

That's the shift. From "here's our service" to "I know exactly what's happening in your business right now."

4% reply rate isn't a copywriting win. It's a targeting win.

The email almost doesn't matter when the list is built right.

What filters are you using in Apollo right now? Drop them below, would love to see what others are doing.