Anyone else seeing a huge gap between add-to-cart and actual purchases?
I checked mine recently:
~350 add to carts
~100 orders
That means ~250 people had buying intent… and disappeared
The frustrating part:
I had no idea who those users were
No way to follow up
No way to bring them back
Feels like we focus so much on getting traffic
but ignore what happens after add to cart
Curious — how are you guys dealing with this?