Been in programmatic for over 5 years, mainly managing various e-commerce accounts ranging from $5k to $50k in monthly spend on TTD, StackAdapt and DV360.
I recently stepped into a new role, and we have started to onboard a lot more lead gen clients (home improvement, legal services, B2B etc.). Things seem to be falling apart as we're seeing a lot more churn and DSP ultimately not being in line with the client's performance expectations.
From your experience, are there any nuances I should be aware of when setting up campaigns of this nature? I'm feeling very discouraged with overall performance and have a gut feeling my role will likely be affected if I don't start flipping performance around. Any insight on targeting, optimizations would be greatly appreciated. Thanks!