Best way to get clients for agency?
I’ve been building and running an agency focused around digital services like AI automations, AI chatbots, video editing, motion graphics, Meta ads, website development, and backend systems.
One thing I’ve realized is that I don’t really want to force a single “core offer” right now , the service usually depends on the client and the problem they need solved.
So far I’ve mainly been doing outbound through cold email and DMs at scale (5k+ emails and 400+ DMs), but results have been pretty inconsistent. Because of that, I’m planning to start testing cold calling next and improving the sales side overall.
I’m also open to partnerships with agencies where we handle fulfillment for services they don’t currently offer, but right now I’m mainly looking for advice from people who’ve already scaled service businesses.
Would appreciate any feedback on:
- positioning
- outreach
- lead generation
- offer structure
- scaling from inconsistent clients to predictable acquisition
Trying to build this properly long term instead of chasing short-term wins.
(I use AI because english not good)