u/Puzzleheaded_Hat5942

I've spent my entire career in textiles. From raw fibers to finished garments — it's all I know.

For years I've seen how merino is made, what corners get cut, and why most "premium" products aren't as premium as the price tag suggests.

So I finally did something about it.

I developed my own merino t-shirt. 100% merino wool, 17.2 microns, 145g/m2, made in Portugal — and I controlled every step of the process myself, from the yarn to the finished piece.

The brand is called Woon. We're launching on May 19th.

If you want early access — and there's something reserved for people on the list — sign up at woon.pt

You can also follow along on Instagram @woon.pt — I'll be sharing more about the fabric, the process, and what went into building this from scratch.

Happy to answer any questions about the brand and waiting your support. 😀

Following up on ( https://www.reddit.com/r/MerinoWoolGear/s/i5hseZBFv8 ) from a few weeks back.

Got a great response — thank you. I replied to pretty much everyone but it seems most of my comments weren't showing up. If you never heard back from me, that's why.

The brand is ready. If you're still interested, just get in touch by DM in the next 24h please.

European addresses only for now, but reach out either way.

Thanks again for the support — it means a lot.