Small Publisher Question on Affiliate Marketing (Not Self-Publishing Related)
I've been kicking around the question regarding how in the world this could work, but I keep wondering about whether or not affiliate markers could be a good fit for our small publishing house.
We have a handfull of titles, our authors do decent sales, but I am looking for a way to extend our reach. I know there is a huge "booktok" world out there and more.
I'm looking for feedback and any helpful info as I keep running into deadends on search. I actually do affiliate work (not attached to the publishing house) through Awin, so I know a little about affiliate marketing, but not in the book world.
How would/could this work? Are there platforms? I know I could create something for the affiliate where they could have their own code for their community through my online cart, I could then pay according to sales coming through.
How much is worth the work? The few book affiliates I saw posted on Awin are offering 20% per sale. For most of our titles, that's around 4 bucks, which I could handle and would be worth it to open up to audiences beyond our newsletter and social reach. But does that move the needle for the marketer?
I'm open to any feedback (sarcasm welcome, because, why not?)