AI video only works for social if you treat it like a rough draft, not the final ad
I’ve been seeing more brands push AI-generated videos straight into social ads, and honestly a lot of them look terrible.
Not “slightly off” terrible. More like weird plastic faces, fake camera movement, product shots that don’t understand the product, captions that feel like they were written by a motivational LinkedIn bot etv..
That said, I don’t think AI video itself is useless. I think the mistake is treating the first generation as finished content.
The better workflow I’ve seen is more like:
- use AI video to test visual directions quickly
- kill anything that looks too synthetic
- keep the angle if it has potential
- edit it manually
- add real copy, real pacing, real human judgment
- only then use it as social content
I tested a few tools recently, including PixVerse, and the biggest difference wasn’t “which one is magic.” None of them are. The difference was which outputs gave mesomething usable enough to edit instead of something I had to throw away immediately.
For social media work, I’m starting to think AI video is less about replacing creators and more about giving you 10 rough visual options before you commit to one.
Curious how others here are handling this. Are clients actually asking for AI video now, or are they still mostly scared it’ll make them look cheap?