u/Pretty_Pool_3982

Hey guys,
How do you make a good lead magnet for LinkedIn ?

I helped a CIO go from a dead LinkedIn profile to:

• 15+ posts crossing 100k+ views
• 10+ podcast/interview invites in one quarter

And no, we didn’t do the usual LinkedIn playbook.

No daily posting.
No trend-jacking.
No fake “thought leader” energy.
No pretending to be a creator.

The funny part?

When we started, they almost didn’t want to post at all.

Typical senior exec situation:

• Tons of experience, but couldn’t explain their value online
• Thought personal branding was for marketers/influencers
• Kept delaying because “the website isn’t ready yet”
• Had strong opinions internally, but never shared them publicly
• Felt weird posting despite leading large teams for years

I’ve noticed this with a lot of executives.

They think building a personal brand means changing who they are.

It usually just means communicating what they already know, in a clearer way.

What actually worked:

We stopped focusing on “content.”

Instead, we focused on:

• what they believed
• what they had seen firsthand
• what they disagreed with in the industry
• what patterns they noticed after decades in leadership

That became the content.

Simple posts.
Clear opinions.
Real experience.
Consistent voice.

That’s it.

The viral posts were nice.

But the real outcome was this:

Recruiters started reaching out.
Event hosts invited them to speak.
Peers started referencing their posts in conversations.

Their expertise finally became visible.

A lot of smart people stay invisible online because they think they need to become creators first.

You don’t.

You just need a clear point of view people can remember.

Curious if other senior leaders here have felt this resistance to posting online too.