u/Possible_Eggplant_79

Everyone says “programmatic is booming” but let’s be honest, not every role in programmatic pays the same.

I’m currently working at a Big 6 agency, managing solid budgets and campaigns end-to-end. But the more exposure I get, the clearer it becomes: some areas are way more valuable (and future-proof) than others.

So I want real, no-BS answers from people in the industry: -Which area of programmatic actually makes you the most money (salary or freelance)?

CTV / OTT

DSP expertise (DV360, TTD, etc.)

Data / audience strategy

Ad ops / campaign execution

Yield / publisher monetization

Ad tech / product side

And why?

If you’ve switched roles or seen salary jumps, what made the biggest difference?

Trying to understand where to double down for the next 2–3 years and I’m sure a lot of others here are thinking the same.

Hey guys,

I’m currently working in programmatic at a Big 6 agency, and lately I’ve been thinking a lot about moving into contract/freelance work.

To be honest, I don’t personally know anyone doing this, so I’m trying to understand how it actually works in real life.

A bit about my experience I’m currently managing around $300K in monthly ad spend, handling awareness campaigns across display, audio, and video. I’ve worked on direct and programmatic guaranteed deals as well, across multiple DSPs.

If you’re someone who’s doing contract work:

- How did you land your first opportunity?

- Was it through networking, outreach, or something else?

- What helped build enough trust with clients?

Also, is the income consistent or more project-based and unpredictable?

And one more thing ,if your company is open to contract-based roles, I’d genuinely appreciate a referral or even a direction on where to apply.

Just trying to learn and explore this path honestly. Would really value any insights.

Thanks a lot 🙏