62 legal AI assessments in, here's what surprised me about small firm buyers
Spent time on the legal AI sales side before building an independent assessment tool a few months back. It walks firms through use case, size, budget, and integration needs and recommends which of the 6 major legal AI tools fits best (Harvey, Spellbook, Lexis+ AI, CoCounsel, Luminance, Kira).
Pulled the aggregated data this weekend. A few patterns surprised me.
37% of legal AI buyers running the assessment are solo or small firms (1-5 attorneys). Larger than I expected given how much vendor marketing leans big law first.
39% selected "budget is secondary, fit is what matters" as their budget preference. Given how concentrated the small firm segment is, I assumed this would skew more price-sensitive. Didn't hold up.
The vendor distribution also didn't match share-of-voice in press coverage. One of the loudest names in the category is mid-pack by recommendation count, while a quieter one is winning a plurality.
Sample is 62 legal AI assessments, anonymized at collection (no PII). Methodology is transparent and happy to answer questions about it here.
Not selling anything, the assessment is free and there are no ads. Just thought the data was interesting.
Anyone else seeing the SMB skew with your firm or clients?