u/Plus_Ad3379

I want to start an Instagram and TikTok page about fitness and physique. I look very good and I would post content about physique + educational content about fitness (exercises, work outs, tips and tricks....). Then after I gain some followers I will drop my merch. Whole time from the first video I will push one sentence, one ideology (something simmilar to nikes "just do it"), I believe that that is really important for branding and recognition. My merch will be heavily based on that sentence.

This is my firts time doing it and I don't know which problems I could face, be honest. Any area, any problem, any aspect, I need to be prepared.

I had 3 theme pages that were going good, one at a time. Everytime my engagement just stops randomly, I just fall from 5-10k views per video down to 300-400 views per video and I can't get it back no matter what. I post two reels a day, I usually post some opet question posts so people can comment. With this tactic I got 2.6k followers and around 6m views in 3 months. A lot of videos went viral (20k-1.5m). BUT EVERYTIME it just fall randomly down, I don't do anything against the rules. Please help me how do I avoid this or how do I fix it when it happens?