u/PinkkPandda

I’m building a long-term sustainability-focused media platform called Sustainability for Sinners and I’m looking for someone who genuinely understands modern social media growth and content strategy.

A few good people are already on board — passionate, thoughtful, slightly concerned about the state of the planet — so now I’m looking for someone who understands how to actually make content travel online.

This won’t be your typical polished corporate “save the planet” brand.

The project will mix:
- sustainability
- regenerative/environmental solutions
- investigative content
- dark humor
- difficult conversations
- critical thinking
- social/philosophical discussion
- making environmental issues feel human and relatable instead of sterile and guilt-driven

Topics could range from:
- AI and energy demands
- chemicals in household products
- pollution in air/water/food systems
- consumerism
- agriculture
- media narratives
- environmental corruption/failures
- and the general weirdness of modern life

Basically: serious topics without taking ourselves too seriously.

Looking for someone experienced with:
- Instagram/TikTok/YouTube growth
- hooks & retention
- hashtag strategy
- content planning
- short-form editing
- audience/community growth
- trend analysis

Honestly, it’ll probably suit someone younger who instinctively understands internet culture, algorithms, attention spans, and the constantly shifting social media landscape. Someone who understands why one video gets buried instantly while another accidentally becomes the internet’s main character for 48 hours.

That said, if you’re 47 and secretly understand TikTok better than people born in 2004, please don’t let this discourage you.

Bonus if you already care about sustainability/environmental issues, but not essential if you’re genuinely sharp at content and growth.

This is an early-stage collaborative project with long-term ambitions, strong creative freedom, and room to help shape the direction from the beginning.

If interested, send:
- examples of work/pages
- experience
- what kind of role you’d want
- thoughts on modern social media/content culture

Many thanks