Leads Dropped Heavily!!! Yours too?
I work as a product marketer in a B2B firm that only relies on excel sheets for tracking everything possible thing. The only tech stack we have for marketing is GA4, GSC, Microsoft Clarity, and SemRush.
Our leads have signifcantly dropped in the last two months from a monthly average of 100 to 60 or so. Organically, we have lost no visibility. We are also consistent in AI overview and visibility. But, leads have suddenly dropped, and I have zero visibility or idea why.
Even Google Ads are not performing like before.
Anyone experienced somthing like this recently? Or, anyone has any good, workable, and actionable idea on how I can identify the problem based on the resources I have at hand?
TIA!