people always ask me how do you actually make a living just sending emails and honestly i still feel weird saying out loud that this is what i do for a living

i been running my cold email agency for almost 3 years now and the truth is most people get it completely wrong when they start out because they think volume is the answer

when i first started i was blasting around 2000 emails a day getting maybe 2 replies and one of them was usually someone telling me to take them off my list. i remember one guy emailed me back saying he was gonna report me to his lawyer over a 3 line email lol

what changed everything was when i stopped trying to sound smart and started writing like im texting a friend who owes me money. short messages no fancy words no long paragraphs explaining why my service is the best thing since sliced bread because nobody actually reads that stuff

last month alone we booked 87 meetings for one of our clients a b2b saas company selling hr software to mid market companies. another client of ours sells fractional cfo services and we got him 23 qualified calls in 6 weeks which turned into 4 closed deals worth around 60k in retainers

the real game is in the data. good lists beat good copy every single time and ill die on this hill. you can have shakespeare writing your emails but if your sending them to the wrong person nothing happens

my advice if your starting out pick one niche learn it deeply and send 50 personalized emails a day instead of 2000 random ones. it takes time but once it clicks the income is genuinely life changing

keep grinding

the math

1M / 30 = ~33k sends a day. on google workspace i never go above 17 per inbox per day. people will tell you 30, 40, even 50 — those people are either lying or burning their tenants every couple months and not telling you.

so: 33,333 / 17 = ~1,960 inboxes. 3 inboxes per domain max (more than that and SPF starts looking weird), so around 650 domains. add a buffer for inboxes that randomly die and your really at ~750 domains / 2,250 inboxes.

yes its alot. no theres no shortcut.

domains

• never ever send from your real domain. buy alt TLDs of your brand — getacme.co, tryacme.io, acme-hq.com etc.
• spread purchases across 3-4 registrars (namecheap, porkbun, cloudflare). buying 700 domains in one place in one week is a flag.
• SPF, DKIM, DMARC on every single one. no exceptions. dmarc starts at p=none, move to quarantine after a couple weeks.
• redirect the root domain to your real site. takes 2 mins, helps a ton.

warmup

minimum 2-3 weeks before you send anything cold. ramp slow, 5/day to 17/day. and keep warmup running even after you go live, like 8-10/day forever. this is the part everyone skips and its why their domains die in month 2.

targeting (people skip this part and then complain copy doesnt work)

your copy isnt the problem if your list is bad. narrow ICP first — title + company size + industry + a real signal (hiring, funding, tech stack change, whatever). build it in clay or apollo, enrich it, then verify with millionverifier. anything over 3% bounce rate kills you fast.

dont send the same email to a CRO and an SDR manager. segment.

copy — keep it 30 to 80 words. seriously.

long emails with stories and 4 bullet points dont work in cold. they work in nurture. cold is short.

rules i follow on every send:

• 30-80 words. hard cap.
• no images, no logo, no fancy signature
• no links in email 1
• subject line 2-5 words, lowercase. "quick question", "{firstname} — quick ask"
• one CTA. not three.
• personalize the first line with something REAL — not "i saw your in the SaaS space"

template thats worked for years:

>

thats it. ~50 words. it works.

sequence

4 emails total. not 7. not 10.

• email 1: pitch (above)
• email 2 (+3 days): different angle, social proof
• email 3 (+4 days): short pattern interrupt — "worth picking this back up?"
• email 4 (+5 days): breakup. "closing the loop unless i hear back"
• numbers to expect

if everythings dialed:

• reply rate: 1.5-4%
• positive reply: 0.3-0.8%
• meetings: roughly 1,500-3,500/month off 1M sends

if your reply rate is under 1% the issue is targeting, not copy. if reply rate is fine but positive replies are low, its copy or offer.

happy to answer stuff in comments. wrote this cuz im tired of seeing people pay $500 for a course that says less than this.

hey guys,

i own a pretty profitable agency that does b2b outbound. have been always using google workspace and office 365 inboxes. as you all know if takes a lot of time to onboard a client. i came across many providers that do pre-warmed inboxes. anyone have any experience using them?

Hi everyone,

I do a lot of volume for my agency. Have been facing a lot of deliverability volumes with the office 365 providers i have. Any providers you guys recommend?