▲ 1 r/MarketingHelp
How are you incorporating GEO (AI search) into your marketing strategy right now?
Curious how teams are thinking about GEO (optimizing for ChatGPT, AI Overviews, etc.) in a practical sense.
Across SEO, content, and brand, it feels like there’s overlap but not a clear playbook that brands are using.
- Are you treating GEO as an extension of SEO, or as a separate channel altogether?
- Which functions are owning it internally (SEO, content, brand, PR)?
- What kind of changes are you actually making: content structure, distribution, messaging?
- How are you even thinking about measurement or attribution here?
Would be great to hear how different orgs are approaching this.
u/Outrageous_Food_680 — 1 day ago