u/Otherwise_Gur_5571

The latest Artisan ad is a doozy of a marketing tactic. According to the video, they've made Jordan Belfort their VP of Sales (really playing into their replace humans ad campaigns from last year). THE Jordan Belfort. the guy who started out selling meat and seafood door to door on Long Island, went bankrupt at 25, then career changed to securities fraud. now this guy is the face of a product claiming to outperform entire human BDR teams. I guess it makes sense that they went with the poster child for short term greed, zero sustainability, and literally going to prison for exploiting other people crimes. (Bet if this stuff had existed back in his day, he would have been one of the first people jumping on the chance to make something else do the work.) The ad It’s totally a script cooked up by chatgpt but its funny because its cringe, in a bit of a Micheal Scott way. That said, not entiiiirely sure what their hoping to accomplish with the wolf of wall street angle, are they trying to say that Jordan Belfort (who was essentially convicted for being bad at real sales) is a good person to trust about sales related things....?

we run outbound into mid-market ops/sales teams. lately we have this weird pattern:

• replies are okay
• meeting booked rate is okay
• but first calls are less qualified than 6 months ago

it feels like we got better at getting attention, but not better at filtering intent.

we tested a few things:

• deeper personalization
• intent triggers
• updated offer language
• split testing between two outbound workflows, one includes artisan

none of it fully solved qualification drift. the only thing that helped was tightening who we are willing to message in the first place, even though that reduced volume.

i think a lot of us chased scale and forgot that bad-fit meetings are expensive. our aes were spending real time on calls that had low probability from minute one.

now we review every booked meeting weekly and tag bad-fit reasons. painful but useful.

curious how others handle this. what are you using as your quality guardrails before a meeting gets booked?