Is Amazon and Its Customer Base Hurting Independent Businesses?
I run a small crochet business, and lately I have been thinking about how hard it is becoming for independent sellers to compete.
Amazon has made customers expect ultra-low prices, fast shipping, and endless convenience. I understand why people shop there, but for small handmade businesses, it creates unrealistic expectations. Products that take time, effort, and care get compared to cheap mass-produced alternatives.
A lot of customers now seem to choose the lowest price over quality or supporting small businesses. As an independent seller, it can feel like craftsmanship matters less than speed and discounts.
I am not blaming customers for wanting convenience, but I do wonder if platforms like Amazon have changed buying habits in a way that’s hurting smaller businesses long term.
Do other small business owners feel the same, or am I looking at this the wrong way?