▲ 1 r/TRADEMARK
Is it a bad idea to use name for my new fragrance business that’s also the name of an untrademarked rum company?
I have the name I absolutely want for my new business—it fits in with the brand story perfectly and after months and months of consideration I landed on it. It passes all tests including uspto and domain. However in doing last minute due diligence, I discovered there is a relatively unknown rum company in the United States using the name. I don’t know how I missed it but there it is. AI says even though they’re different categories there’s still a risk of confusion due to the nature of the lifestyle marketplace.
Is this true? Do I have to start over?
u/OrganicBill4935 — 1 day ago