u/OpportunityFancy3225

US electricity rates rose 15% to 53% since 2020 depending on where you live - 20 major utilities compared [OC]
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US electricity rates rose 15% to 53% since 2020 depending on where you live - 20 major utilities compared [OC]

I pulled EIA residential electricity price data (Table 5.6.A of the EIA Electric Power Monthly) across 20 of the largest US utilities to see how much rates have actually changed since 2020. The variation is wild.

What's in the chart: % rate increase 2020-2024, current rate in cents/kWh, current average monthly bill, and how many extra dollars per month customers are paying versus 2020.

What's driving the patterns:
New England (+48-53%) is the most extreme case and it's almost entirely a natural gas pipeline story. New England generates most of its electricity from gas but has barely any pipeline capacity to import it during peak winter demand. When gas prices spiked in 2021-2022, the region had nowhere to turn - Eversource and National Grid customers absorbed the full hit. PG&E customers are paying $67/mo more than in 2020 mostly for a different reason: billions in wildfire liability and underground line-burial costs, recovered from ratepayers over 20-30 years.
California (+38-50%) is a wildfire infrastructure story. PG&E and SCE are in the middle of decades-long programs to harden the grid against fire ignition. These capital costs are approved by the CPUC and recovered from ratepayers over 20-30 years - so this is baked in for a long time regardless of what gas prices do.
The South and Texas (+15-22%) held up best. Lower renewable transition pressure, less wildfire exposure, and generally less aggressive state clean energy mandates. The tradeoff is fewer rebate programs and less grid modernization investment.
The rate-per-kWh gap is the underappreciated number: PG&E customers pay 33¢/kWh while Austin Energy customers pay 11¢/kWh - a 3x multiplier on the economics of everything. A heat pump, solar array, or EV that pays back in 6 years in Northern California would take 18 years in Austin with the same equipment.

Notes on methodology:

  • EIA Table 5.6.A reports state-level residential averages, not utility-level. For utilities serving multiple states (Duke Energy, Dominion, National Grid), the figures are a weighted approximation across their service territory, not a precise utility-level figure. Utility-specific data would require pulling individual rate case filings from each state PUC, which are not centrally aggregated.
  • "All-in" means supply charge + delivery/distribution charge combined, which is what actually appears on a residential bill.
  • Bill increase figures are derived: if 2024 avg bill = $X and the increase was Y%, the 2020 baseline = $X / (1 + Y/100).

Source: EIA Electric Power Monthly, Table 5.6.A - Average Retail Price of Electricity by State (eia.gov/electricity/monthly). Chart built with React.

I put together EcoAudit to run energy analysis at the household level - it factors in your specific utility, local rebates, and home characteristics to show actual payback periods rather than national averages that don't apply to most people's situation.

u/OpportunityFancy3225 — 13 hours ago
▲ 1 r/SaaS

How much did you spend on marketing before gaining users?

Not quite sure what to expect. I got the app built, I love it, had great feedback from some friends and family, but struggling to get organic users. I'm a very technically minded person, so marketing and ad design is NOT for me. I'm struggling with it. I don't want to use AI generated images and videos for multiple reason, so I'm sticking with screenshots and basic Canva edits for now. This is probably hurting me, but I can't pay a graphic designer/marketing person.

My product is geared toward homeowners, so I thought I'd start with Nextdoor. I set up a business account but then found out you need to verify your business with legal documents, which must be new, I had a business page two years ago for another project and never had to do this. I could start an LLC, which I would absolutely do if I start making my money back, but at the moment that's another $200+ expense I don't want to handle yet. So I opted to start posting on Nextdoor with my personal account to try to get some attention. It's not quite working as well as I had thought.

Next I tried Facebook. Set up a Facebook page and Instagram account and ran two very basic ads totaling like $30. I got maybe 30 clicks between the two after 3 days and ~1500 views, but no users. Ugh.

Then I shifted to X, can I make an X account, get the blue badge for $4, and start being a "reply-guy" to gain interest? 2 days in and... No. I've gotten three single likes on one comment. That's it. None of my own posts have any views. I tried a few polls in various comments sections on related topics, got about 20 poll answers but no other engagement, no profile clicks, no link clicks. Tried making witty posts to jump on trending topics and nothing. Lots of views, no engagement.

I just spent a few hours mocking up an actual nice Reel post for Instagram. I spent a while getting an actual brand kit set up and started using that. Logo, fonts, color schemes, icons, the whole nine. The post looks quite professional to me but again I'm useless when it comes to marketing so it might actually be garbage. But it has to better than my basic screenshot one I ran an ad on that got 30 clicks? Either way.. I just threw another $20 on that for an Instagram ad. Guess we'll see how it goes.

And lastly, I've been playing around with the hero and CTA on my landing page. I think I've got it down to pretty seamless experience. Hook to create tension and mystery, an immediate money savings opportunity, then jump into the account.

Anyway. Not looking for feedback on the product, just wanted to hear if others have the same struggle, and how much spending/how long it took before seeing results?

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u/OpportunityFancy3225 — 3 days ago