Ed should headline Coachella next year
(I know he filled in for an act last year - but he wasn’t a headline)
I think Ed would be a perfect candidate for a Coachella headliner. So many goers last year said Ed was one of their favorite performers and many of them who said that also said they weren’t even originally Ed fans.
Divide’s 10 year is next year as well, and I assume by next year at this time we will be either in the next album era or getting pretty dang close to it.
Look at what Coachella did for Justin Bieber, while his career obviously wasn’t in a bad place, his songs have completely been revitalized and they’re dominating streaming (Beauty and a Beat at #1 on spotify, Sorry, Love Yourself, Confident, etc all back charting in the top 50)
I think if Ed played next year he would be able to benefit in a similar fashion to Justin and I think we’d see so many Ed songs be rediscovered by younger audiences and also people who just haven’t heard him in a looong time. I always see people post Ed’s music on TikTok for example and comments are always like: “Wow I forgot about this banger” when referring to songs like Don’t, Castle on the Hill and Sing.
It would be a GREAT way to revitalize Divide’s big hits and also hype up/promote Play or the next album (Rewind).
So yeah, I think Ed should headline next year at Coachella