side hustle I don’t hear anyone talking about
Over the last few years I’ve tried pretty much everything people push online:
- dropshipping
- FBA
- affiliate marketing
- agency stuff
- paid ads
- all of it
And honestly most of it either required a ton of money upfront, constant testing, or months of failing before you even knew if it worked.
A few years ago I randomly ended up learning a completely different side of content marketing that honestly almost nobody talks about.
Slideshows.
Not influencer content.
Not dancing videos.
Not putting your face on camera.
Which is honestly why I got into it in the first place because I never really liked being on camera myself.
What surprised me is how many ecommerce/Amazon brands are constantly looking for slideshow-style content because it performs insanely well on TikTok, Facebook, Reels, etc.
The weird part is most creators never even see these opportunities because brands usually already work through small private creator circles and networks.
So unless you randomly know someone in the space, it’s actually pretty hard to even figure out:
- which brands need creators
- what kind of content they want
- how creators actually get paid doing this
- how brands even find reliable creators in the first place
That’s basically the side I accidentally ended up learning over the last few years.
And compared to most online business models, this one actually made sense to me because the demand already exists BEFORE creators even start.
Brands already need content constantly.
The more I learned about it, the more I realized most brands are struggling with the exact same thing:
they need a huge amount of content every single month, but most founders have absolutely no idea how to build or manage teams of creators internally.
So they constantly look for outside creators who can consistently make content for them.
I honestly think this side of the creator economy is going to get way bigger over the next few years because brands need so much content now it’s impossible for most of them to handle internally anymore.
I’ve been thinking about putting together a doc breaking down how this whole slideshow/creator side actually works because it’s a really interesting industry that barely anybody talks about.