u/Ok-Constant-9143

Hello, we are just getting started with Apollo. I’m confused by Apollo’s lookalike domain advice.

They recommend:

1. Don’t forward the lookalike domain to your main site.
2. Don’t put links to your main domain in outbound emails.
3. If you publish a landing page on the lookalike domain, don’t link from that page to your main site either.

I get the deliverability logic, but how does this work in practice?

If a real prospect gets an email from a lookalike domain, they’re probably going to want to check out the company before replying. If there’s no link to the main website anywhere, doesn’t that make the email feel less legit?

Curious, how are people handling this?