I didn’t realize how outdated our cart recovery strategy was until now
One thing I’m noticing lately with ecommerce tools:
everyone keeps optimizing the same old model.
better subject lines
better send times
better segmentation
better popups
but the core logic is still:
“if user does X → send Y”
The weird part is customers don’t actually behave that cleanly anymore.
Someone might:
- compare products for 3 days
- open reviews in another tab
- come back at midnight from mobile
- hesitate on shipping
- ignore email completely
- instantly respond on WhatsApp
…and most brands still throw them into the same automated sequence.
We recently started testing Markopolo and honestly the interesting part wasn’t “AI-generated copy” or any of the usual AI marketing stuff.
It was the fact that the system treated each visitor differently without us manually building 50 flows.
Some users got nudged instantly.
Some got social proof instead of discounts.
Some got no outreach at all because the system predicted they’d come back organically.
That last part kinda broke my brain.
Feels like ecommerce is slowly shifting from “campaigns” to systems that react to live behavior in real time.
Curious if anyone else is seeing this shift yet or if I’m just too deep in marketing tech rabbit holes.