Is the US e-commerce market currently saturated for small sellers?
I’ve been thinking about trying my hand at US‑based e‑commerce for a while now, but I’m honestly really unsure if I’m jumping into something way too crowded.
I don’t have a huge marketing budget or connections or anything like that—just a small‑time idea I want to test out. Everywhere I look online is conflicting. Some people say it’s impossible to compete with Amazon, big brands, all the cheap overseas resellers flooding every niche. Others say if you pick a tight niche and focus on quality, you can still carve out something steady.
I’m not here to pitch anything or promote an idea, just genuinely curious from folks already doing this:
Is it really as oversaturated as it feels? Do you struggle non‑stop with price competition? Is getting consistent, reliable sales way harder than it sounds for regular small‑time owners without big backing?
Just looking for real unfiltered takes, not the generic “hustle harder” stuff you see everywhere.