Ads and campaigns in late 2010s were actually pretty peppy and attention grabbing. Now, all of them look and feel the same-bigger budget yet hollow and boring
Ads today feel so boring like no efforts were put into it. Grand sets, A-listers yet they feel like they are missing out on something. Recent example woould be Lux with rashmika. Cult song, A-lister, brand known for its grand beautiful ads yet somehow the campaign doesn't land.
Video- Kangana Ranaut in for Aneeta Dongre's Global Desi.