u/No-Coach-9483

Been working on SEO for a few iGaming sites (UK/US) and honestly, recent updates have made things a lot more unpredictable.

One thing that’s still been working for me is getting placements on sites that actually rank for non-branded, organic keywords. Not crazy DR for the sake of it, but real traffic and keyword spread.

Took some time to find a few of these and build relationships, but the impact has been way better compared to random high-DR links.

Curious if others here are seeing the same shift?