Agency or a VA this 2026?
Working as a freelance VA, I’ve been around clients who’ve tried both setups, and what stood out to me is that it’s rarely about which option is better.
Some clients already had a clear direction, targeting, and messaging. When that’s in place, bringing in the right support, whether it’s an agency or a VA, tends to work because there’s something to build on.
Other times, they’re still figuring things out. No clear audience, no structure, just the goal of getting leads. In those situations, it usually takes a bit more time to dial things in before anything really starts working.
What I’ve learned from seeing both sides is that it really comes down to what the business needs at that stage, not the label of who you bring in.