Am I marketing my business/startup the right way? (I will not promote)
Hi!
I have a digital production studio where I produce content and imagery for interior brands using art direction and AI. The goal is to give interior brands visuals at a reduced cost and save time for them, while keeping the creative control high. Instead of traditional photoshoots (which require shipping, staging, and logistics), I’m integrating product renders directly into AI-generated interior environments. I position myself in between photography and CGI, making premium AI visuals for brands that match their style.
I am active on Instagram, Pinterest, expanding my Linkedin (no posts yet tho) and working on cold-emails. I have been focusing on small- to medium interior brands that have a digital presence. I have done outreach to 33 brands so far via cold outreach which has given me a total of 24% answers (from 8 brands) - either forwarding to other emails, "no thank you" and 2 interest but nothing that has led to real customers.
I have been working with this for 3 months.
1. Should I just keep doing outreach the way I am doing it now? I send very personalized mails where I even send over some example images with their own products to show them what I can do to them. This takes a lot of time tho.
2. Is my target right? Small to medium size brands often don't have the capacity to have in-house studios. They don't want to seem cheap but don't want to spend a fortune on content production.
3. Is there something more I can do to market myself to land my first customer? I feel like I am missing something..or is it just outreach scale?
My website is KRL Visuals. Feel free to check it out and give me some feedback. Anything is helpful!