Marketing
Building the product is only half the battle and AI tools are genuinely making development faster than ever.After hapo ndo ngori
Now,for founders in Kenya who offer services to businesses and institutions, what marketing strategies have worked best for you?
Have you tried cold emails? How effective have they been when targeting Kenyan companies, schools, NGOs or government institutions?
What about direct outreach on LinkedIn or phone calls?
Ama connections
And where does social media fit in?
I’ve always assumed social media works better for B2C businesses, while B2B service businesses benefit more from relationship-driven channels like email, networking and referrals. Is that true in the Kenyan market or have you seen social media generate meaningful B2B leads as well?
Would love to hear what has actually worked for you guys