Anti Social Media
I just launched a project that deliberately ignores the economy of attention.
I love photography, but I realized that social media’s endless optimization for engagement was killing the actual art. Somewhere between the likes and the algorithms, the gallery became a stage, and the observer became an audience metric.
So, I built the exact opposite: Gallery Anonima.
There are no profiles. No follower counts. No comments. No likes. No virality. You are a seven-character id and nothing more. Your work enters a stream—it is seen or it isn't. You will never know the difference, and that is the point.
I also implemented the "Rule of 42." You get 42 works in your studio. 42 saves. Constraints force curation, and curation forces intention. Intention is the opposite of "content."
We do not optimize for engagement. We optimize for observation. It’s just a quiet room where things hang on walls, and people walk through slowly.
If you're tired of the noise, you can find a quiet corner here: www.galleryanonima.com