24 years old, trying to scale my family agro business — how would you approach 86k old B2B leads?
I run an agro-input trading business in India related to pesticides, fertilizers, seeds, etc. Over the last few years, we accumulated around 86,000 IndiaMART leads from inquiries across multiple product categories.
The interesting part is that this is a recurring industry — unlike one-time purchases, many customers (especially dealers/distributors/agri retailers) buy repeatedly every season. So I feel the real value is not in “closing old leads,” but in building long-term B2B relationships from this historical data.
The problem is:
- the lead data is huge,
- many leads are mixed between retail and wholesale,
- inquiries range from a few days old to 3 years old,
- and email is mostly ineffective in this industry compared to WhatsApp/calls.
My background is a bit technical as well, so I’m comfortable with:
- data cleaning,
- automation,
- scraping,
- lead scoring,
- workflow building,
- spreadsheets/scripts,
- and creating internal tools if needed.
Right now I’m trying to figure out the best system/process for:
- Filtering high-quality B2B leads from a massive historical dataset
- Building a repeatable WhatsApp/call outreach workflow without becoming spammy
- Managing follow-ups and relationship tracking at scale
- Identifying which types of agro buyers are most valuable long-term
- Structuring a CRM/pipeline for a traditional trading business
- Reactivating old leads seasonally in a smart way
- Turning inquiry data into an actual dealer/distributor network
- Actually converting good leads into paying long-term customers when advance payment is usually required in this industry
One challenge I personally face is communication/sales confidence. I’m 24, trying to grow my family business, and while I’m comfortable with systems/data/automation, I’m still improving on negotiation, relationship-building and converting conversations into actual business — especially when asking new buyers for advance payment.
I’d especially love advice from people who have experience in:
- commodity/agri/industrial trading,
- distributor networks,
- B2B sales operations,
- CRM systems,
- WhatsApp-driven sales,
- trust-building in advance-payment businesses,
- or lead database monetization/reactivation.
If you had 86k old B2B-ish leads in a recurring industry, how would you approach:
- identifying the best buyers,
- building trust quickly,
- converting them into repeat customers,
- and scaling the process without needing a huge sales team?
This is how the extrcated leads data looks like,