u/Middle-Substance1257

I've heard from countless cleaning companies that running ads is hard. I think most people would think so.

I built a solution. Cleaners benefit from 1) a free landing page where customers can get a quote and 2) literally just adding money to their wallet and choosing which service and city they want their ads to run.

Behind the scenes, multiple ad variants are activated in the specific Zip codes the service provider serves.

I'm piloting this with a couple cleaners (would like a few more). Once any kinks are worked out I plan to charge 10-20% of the daily spend.

Why this works? All the ads run from a single account which will accumulate lots of data across multiple cleaning companies so that the ad platforms can keep optimizing for conversion. Small players can't generate enough data for that magic to kick in.

Are there any pitfalls I should watch out for?

https://preview.redd.it/xvukpj3ju7xg1.png?width=1080&format=png&auto=webp&s=905d39b4fed07267b367437330c1bb1580b1f045

I'm launching an automated ads feature in my SaaS.

Users will load their wallet with money (ex. $100), then I'll use that $100 to run Facebook ads on their behalf. For example, I'll run a campaign for them at $10/day and use up all their ad budget in 10 days.

I don't know how to charge for this though.

Should I charge a flat subscription fee? The user could put $10,000 in their wallet, press go, and all they had to do is pay the $29/month fee.

Should I charge per lead? Leads generated from the ads come through my SaaS so I qualify them. The user would be charged $20 for every qualified lead they earned.

Should the two be combined ... subscription + lead charge?