30 days building a free video tool suite following the iLovePDF playbook and I'm already getting cited by LLMs
30 days ago I started building tools I actually needed for editing my own YouTube videos. I kept running into the same problem: every free tool either added a watermark, required an account, or capped the file size right when I needed it most. So I built my own. VidClean is a free online video and audio tool suite. No watermark, no account required, files deleted after 15 minutes. The idea was simple: follow the iLovePDF playbook. Build single-purpose tools, keep them free, monetize later.
Here's what actually happened.
What I built
8 tools live in 30 days:
- Remove silence from video/audio
- Extract audio
- Compress video
- Mute video
- MP4 to MP3
- Trim video
- Video to GIF
- Resize video (with TikTok/Shorts mode)
Stack: Vercel (frontend) + Railway (backend, 2 replicas) + Cloudflare R2 (storage, 1-day lifecycle) + Redis + ARQ queue. Total cost: $16-20/month.
The numbers
- 262 total visitors, $0 ad spend
- 33 clicks from Google, 155 impressions, 21% CTR
- Google, ChatGPT, Bing, and Copilot all sending organic referrals
- 16 backlinks confirmed by Google
- Averaging 17 visitors/day in the last week, up from 10 at launch
The ChatGPT referrals were the biggest surprise. I added llms.txt and explicitly allowed GPTBot and ClaudeBot in robots.txt on day one and it seems to be paying off already.
What went wrong
Two things I'm still fighting:
The new domain trust gap. I'm ranking at position 5-6 for several keywords but only getting 155 impressions in 28 days. Google clearly thinks the content is relevant but it just won't surface it broadly because the domain is 7 weeks old. No shortcut here. You build, wait, and let authority compound.
Not being able to get into all the directories I wanted. Some have quality or age requirements that a brand new domain can't meet yet. Something to revisit in a few months.
What actually worked
- Reddit comments in relevant subreddits drove the first backlinks and most of the early traffic. Genuine helpful comments, not spam.
- llms.txt + structured FAQ schema, AI search was sending referrals within the first two weeks
- Comparison pages targeting competitors with recent pricing changes gave me a timely hook that's still getting impressions
- Keeping the stack lean, $16/month means I can run this indefinitely without pressure
What's next
- 4 more relevant tools by July 1
- Emailing bloggers who rank for "free video editing tools" and "free Descript alternatives" to build domain authority
- Keep doing what's working on Reddit
Happy to answer questions about the stack, the SEO approach, or the iLovePDF playbook in general.
vidclean is free, no account, no watermark.