u/Melodic_Tennis7547

Algorithmic Trust and the Adoption of Smart Bidding in Google Ads Among UK SMEs

Hi everyone, I’m conducting a Master’s dissertation study on Smart Bidding in Google Ads and how marketers feel about trusting automated bidding systems.

I’m interested in this topic because automation is becoming a bigger part of digital advertising, but many marketers still have concerns about trust, control, and performance when using tools like Smart Bidding.

I’d also be interested to hear your views:

  • Do you trust Smart Bidding enough to rely on it?
  • Do you think automation improves PPC performance, or does it reduce control too much?

If you have experience with Google Ads, PPC, or paid search, I’d really appreciate your help with this short 5-minute anonymous survey:

https://forms.office.com/e/YZ5c7a4NAZ

Thank you.

reddit.com
u/Melodic_Tennis7547 — 3 days ago

Algorithmic Trust and the Adoption of Smart Bidding in Google Ads Among UK SMEs

[Academic]

Hi everyone, I’m urgently looking for responses for my dissertation survey. It is for people with experience in Google Ads, PPC, or paid search and takes 5 minutes.
If that’s you, I’d really appreciate your help:
https://forms.office.com/Pages/ResponsePage.aspx?id=7dGrsGZJdEKfGVndZj6B9fsOYRv9YOBNoSpPVDvUpnlUNE1TMFA0SkhVOERKNVdGRlFHNjdSR0RNNi4u
If not, please forward it to anyone relevant. Thank you so much.

reddit.com
u/Melodic_Tennis7547 — 3 days ago

Algorithmic Trust and the Adoption of Smart Bidding in Google Ads Among UK SMEs

Hi everyone, I’m urgently looking for responses for my dissertation survey. It is for people with experience in Google Ads, PPC, or paid search and takes 5 minutes.
If that’s you, I’d really appreciate your help:
https://forms.office.com/Pages/ResponsePage.aspx?id=7dGrsGZJdEKfGVndZj6B9fsOYRv9YOBNoSpPVDvUpnlUNE1TMFA0SkhVOERKNVdGRlFHNjdSR0RNNi4u
If not, please forward it to anyone relevant. Thank you so much.

reddit.com
u/Melodic_Tennis7547 — 3 days ago