Algorithmic Trust and the Adoption of Smart Bidding in Google Ads Among UK SMEs
Hi everyone, I’m conducting a Master’s dissertation study on Smart Bidding in Google Ads and how marketers feel about trusting automated bidding systems.
I’m interested in this topic because automation is becoming a bigger part of digital advertising, but many marketers still have concerns about trust, control, and performance when using tools like Smart Bidding.
I’d also be interested to hear your views:
- Do you trust Smart Bidding enough to rely on it?
- Do you think automation improves PPC performance, or does it reduce control too much?
If you have experience with Google Ads, PPC, or paid search, I’d really appreciate your help with this short 5-minute anonymous survey:
https://forms.office.com/e/YZ5c7a4NAZ
Thank you.