How long do you think a stream should be? Does going live longer help with discoverability?
So I've been streaming with Meld for a while now and I keep going back and forth on this. Some nights I'll hop on for like 90 minutes and feel like it was a really good stream with lots of back and forth with chat, lots of interaction and just a great time. Other nights I'll do anywhere from 4 to 6 hours and wonder if anyone is even watching after the first hour.
So the short answer is that I learned session length matters less than retention for me personally. A 90 minute stream where viewers are hanging out will be better than a 4 hour stream where it seemed like most of my viewers left early.
But also with that being said, longer sessions do give you more surface area. I think I saw somewhere that a 4 hour stream is the sweet spot because then you're not going for too long but long enough that your community and new viewers can find you. Like it increases your chances of getting someone new watching.
Shorter streams with higher engagement give you more clipped moments I feel and then you can take that time you were going to spend streaming a game and instead edit and post those clips. Plus if the stream is short enough then downloading the VOD doesn't bog down your pc. I know I could record while streaming but I don't like doing that it's just not for me I would rather highlight and download highlights or grab the whole VOD if it's small enough and turn it into clips and youtube content. I'm still learning youtube long form videos though so that's a work in progress. If anyone has advice for youtube I am all ears
So what works for everyone else? I'm curious if you find shorter streams better or if you just like to stream for like 9 hours a day lol