u/Mediocre-Ad6591

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I keep seeing 3PLs expand into freight services for their clients.

The argument is simple:

Better rates, better control, less back-and-forth vs dealing with separate forwarders.

But I’ve also heard it can become a mess operationally and not always worth it unless done properly.

So I’m trying to understand both sides:

3PLs - has this actually increased margins / retention? Or just added complexity?

Brands -do you trust your 3PL more with freight, or prefer independent partners?

Genuinely trying to understand where this works vs where it doesn’t.