▲ 4 r/gtmengineering
Hey everyone,
I’ve been using Clay for a while and I’m starting to hit the limits of what you typically see in tutorials.
I’m trying to go deeper by studying real, complex Clay workflows — not to copy them, but to reverse engineer how they’re built and understand the reasoning behind them.
Specifically, I’m interested in setups that:
- combine multiple data sources (Clay + external APIs + scraping + enrichment)
- use scoring / prioritization logic
- include AI layers (classification, summarization, decision-making)
- are part of a larger GTM or outbound system
- handle messy data, edge cases, or multi-step enrichment flows
The goal is to understand things like:
- how you structure your tables and data model
- how you orchestrate multi-step enrichment without breaking everything
- how you decide what runs in Clay vs outside (n8n, scripts, etc.)
- how you keep costs under control at scale
I’m NOT looking for templates like “find emails from LinkedIn” — more like real production workflows or even partial breakdowns.
u/Matte_Ferra_001 — 18 days ago