u/Massive-Sell-9981

Hi everyone,
I run a small sports goods business in India and I’m planning to expand through my own e-commerce website instead of depending only on Amazon/Flipkart.
I wanted to ask:
Is the sports goods business profitable online in India?
Can a self-owned website generate good sales?
What are the biggest challenges?
Which sports products have high demand and low return rates?
Any advice for scaling this business?
Would love to hear real experiences and suggestions. Thanks!