Manual list building is killing me. How do you automate ICP verification?
Apollo/ZoomInfo data is way too broad. Even with tight filters, half the leads on my CSV don't actually fit my ICP when I look closely at their business.
If I just send to the raw list, it burns my domain reputation and my reply rates tank. Because of that, I'm currently stuck manually clicking into almost every prospect's website to verify what they actually do before I put them in a campaign.
It’s eating hours of my day and is completely unscalable.
How are you guys solving this bottleneck? Are you just sending and praying, or do you have an automated workflow to verify their actual website content before it hits the sequencer?