u/Manlion70

Hey r/roastmystartup ,I built Boon (Boonfertility.com) as a patient who was completely lost in the “black box” of fertility treatment — timelines, real costs, success rates, laws, etc.The product is a free journey planner + journal that helps people research everything in one secure (HIPAA) place, then connect to providers only when they’re ready. No pressure, no spam, magic link signup.I’ve made some recent updates (new headline + tagline), and the site still gets some organic traffic, but almost no one actually clicks “Join now” and signs up. I’m stuck trying to figure out why.I’d love some brutal, honest feedback:

• What would stop you from signing up?
• Is the value not clear enough in the first 10 seconds?
• Does anything feel off, scammy, or just “meh”?
• Any quick wins I’m missing?

Thanks in advance. I really would appreciate any thoughts.