Curious trend: are AI tools becoming website traffic sources?
Slightly outside the usual topic here, but curious whether people working in ML are thinking about how systems like ChatGPT or Perplexity may shift web discovery over time. It feels like an interesting downstream effect of AI adoption that isn’t talked about much.I started monitoring referral traffic through Zen Reports after noticing visits coming from AI tools because I wanted to understand whether this trend is meaningful yet or still experimental.