I run a small shop and we recently had a system issue where all our client info, permits, and records are stored. What do you guys usually do in situations like this? Do you have backups or a fallback system?
I checked everything. No manual actions in GSC. No coverage errors. No crawl issues. The page has solid backlinks, fast load speed, proper schema markup, and the content has not been touched.
Yesterday it was sitting at position 2 for a keyword I have been chasing for two years. I woke up this morning and it is sitting at position 19. Nothing on my end changed. No new content. No files touched. Not even a plugin update.
Is this just Google being Google? How long do I wait before actually doing something? What do you check first when this happens with zero obvious cause?