u/Lucky-Owl-3187

Hi, I'm currently writing my thesis but I actually don't know what I am doing. My thesis is about what the needs and challenges of the distributors of my company are , and how the company can help them. But I don't know what to talk about in my literature study. Do I talk about needs and challenges? Do I talk about SME's? Company Help? I don't know anymore, I feel like it's always useless, whatever I am writing about.