u/Luca1uca

Hey! Final year uni student here desperately trying to hit 100 responses for my dissertation 😅

My survey is on personalised marketing and Gen Z loyalty — basically whether targeted ads and product recommendations (like the ones you see on TikTok, Instagram or Amazon) actually make you more loyal to brands, or whether they just feel creepy and invasive.

It's only 8 minutes, fully anonymous, and genuinely interesting if you've ever wondered why that one pair of shoes follows you around the internet for weeks.

**Who I need:**

✅ Aged 18–27

✅ Shopped online in the last 3 months

✅ Based in the UK

Really appreciate any help — will happily return the favour if you have a survey too! 🙌

Hi everyone! I'm a final year Business Management student at Northumbria University and I'm conducting research for my dissertation on how personalised marketing (think targeted ads on Instagram, TikTok, Amazon recommendations etc.) affects consumer loyalty among Gen Z shoppers.

The survey takes around 8 minutes and covers your online shopping habits and attitudes towards personalised marketing. There are no right or wrong answers — I'm just interested in your genuine opinions.

**You're eligible if you:**

- Are aged 18–27

- Have made an online purchase in the last 3 months

- Are based in the UK

🔗 https://app.onlinesurveys.jisc.ac.uk/s/northumbria/the-impact-of-personalised-marketing-on-brand-loyalty-among-gen

Completely anonymous — no names or personal details collected. Happy to answer any questions in the comments. Thank you so much, it genuinely means a lot! 🙏