Hi! My husband and I run a travel channel that we started about 5 months ago. We currently have around 543 subscribers, and one of our Disney videos recently passed 62k views, with several other Disney videos performing fairly well for a small/new channel.
But, we’re running into a challenge now.
Our non-Disney travel content struggles badly in comparison. The biggest issue seems to be CTR. The Disney audience clicks Disney content, but when we post broader travel videos, YouTube seems to test them briefly and then stop pushing them very quickly. Some of these videos, I’d say are better than most of the Disney videos we publish. But very few are seeing them (we are getting under 1,000 views on most of these and 1,000+ on all of our Disney content).
We don’t necessarily want to become a fully personality-driven vlog channel, but we also know we need more of “us” in the videos long term instead of mostly B-roll + voice over. Right now our content is
lots of cinematic b-roll,structured voice over,shorter on-camera segments, and informational. We’re also aware that we still come across a little too “presentational” on camera sometimes. We can get wordy, and we’re still learning how to feel natural instead of sounding like we’re hosting a TV segment.
For creators who successfully evolved beyond one niche or style:
how did you make viewers care about YOU and not just the topic? How did you improve your on-camera presence? And how did you transition without tanking channel performance?
Would especially love hearing from people who transitioned from informational/search-based content into more personality and story-driven content. TIA!