u/Low-Size-6740

We're about two weeks into the March core update and the casino SERPs in the UK market are a mess. Seeing some interesting patterns:

  • A few major affiliates that have dominated for years are dropping 15-20 positions on head terms like "best online casino UK"
  • Operator-owned content hubs (think Betway's blog, 888's guides) seem to be gaining ground
  • Parasite SEO pages on major news sites are holding steady, which is frustrating

Anyone else tracking this? What are you seeing in your markets?

My early read is that Google is finally starting to reward operators who invest in genuine editorial content over affiliates running templated review pages. But it's early days.

Curious what the rest of you are seeing. Drop your market and what's moving.

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u/Low-Size-6740 — 2 months ago