Hyatt wants to use my reel for free. Should I allow it as a new creator?
Hello fellow UGCers :)
I’m a newer creator in the travel/hotel niche and would really love advice from creators who’ve dealt with this before.
I travel often and usually create content for my travel/UGC page and portfolio. I recently got my portfolio fully set up and I’m currently trying to land my first paid collaboration, so I’m still very new to the business side of all of this.
A couple weeks ago I stayed at a Hyatt property and made a 20 second room tour reel that’s honestly one of the best pieces of content I’ve made so far. I was quite proud of it and posted it on my instagram page.
Hyatt just commented asking permission to use it for future marketing campaigns through their #sharemyhyattpic terms. At first I was excited because it’s obviously a huge brand and having them repost or use my content could potentially help with exposure and credibility while I’m still small.
But after reading the terms more carefully, it seems like they want very broad rights to use, edit, and distribute the content forever without compensation, which made me pause a little since I’m trying to eventually turn this into a real source of income.
At the same time, I also don’t want to overplay my hand as a small creator by trying to negotiate a paid deal and potentially losing the opportunity altogether, especially when they have a huge audience and I’m still trying to grow.
Other hotels have reposted/shared my reels before, but this feels different because it involves formal long-term usage rights beyond just an Instagram repost.
Would you allow it in this stage of your creator journey, or would you hold off unless compensation was involved?
I attached a screenshot of the terms. I’d love insight from creators who’ve navigated this before.